Topic
3 stories
Powerloom copies are often sold as handloom. The Handloom Mark and the India Handloom Brand exist to help buyers tell them apart. Here is what each label means and what the proposed new rules would change.
The Daily Desk3 min read
Kashmir Pashmina is protected as a Geographical Indication, and genuine shawls can be tested and labelled in Srinagar. Here is what the label means, why fakes are common, and the checks a buyer can make.
The Daily Desk3 min read
Before buying a silk saree for the festive season, look for the Silk Mark. Here is what the label guarantees, how to check its number, and why a few extra checks on the bill still help.
The Daily Desk2 min read